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Business

The Survey Shouldn’t Be the Last Thing the Customer Remembers About You

I'm all for getting customer feedback. There are different ways to go about it. Ask customers on the way out of a store, call them on a phone or send follow-up surveys via email.

Who You Know Is How You Grow

If you have been a reader of my blog for a while, you know that I often speak about collaboration and partnering. The tourism industry is unique in that we often partner with competitors to bring business in. There is even a term for it: Co-opetition. But your success is directly related to how many people you know in the industry.

Welcoming Your Next Employee

How can your business attract, hire and retain good talent? In today's booming economy, unemployment is low, and hiring is competitive. For a business owner, it can make it harder to hire the right people, especially when you consider that much larger companies are competing for the same talent.

The Social Dynamic Duo

Milk and cookies! Peanut butter and jelly! Bacon and eggs!

These things go together so well, we can't imagine one without the other. Like two peas in a pod! They bring back fond memories, fill our tummies and make us smile.

What does this have to do with social marketing?

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