We all know those loyal clients; the ones who are always pleased with our offerings and service, and who do business with us time and time again. Unfortunately, the pandemic made it difficult to keep those relationships active and thriving. Consider these tips and strategies for reconnecting and reengaging with your past travelers.

Knowing WHAT to measure can be as baffling as sifting through all the insights, analytics and numbers.

Knowing WHY you're measuring is key to your success.

Does your analysis give you a better idea of what action you can take? Do you understand your marketing direction or what resonates with your fans?

Let's dive into two popular Facebook tools to measure and analyze.

Do you know someone who is vocal about what he or she doesn’t like? Being mouthy and opinionated is a big turnoff, especially when you’re attempting to communicate with one of these “vocal” customers. If you have a customer who is mouthy when mad, think about how much more mouthy and opinionated he or she could be when happy!

When did you last spend quality time evaluating all aspects of your business? If you’re in sales, how much time, energy, and effort are you putting into to some client relationships and is your sales volume reflective of that time spent? More importantly, is it a profitable relationship for you and your company?

Most companies, at some point or another, have created a mission statement that is meant to define their purpose or vision for conducting business. Mission statements can look great on a plaque hanging in your office or on your website for prospective clients to see, but when was the last time you reviewed it to make sure you and your staff are actually "living" it? Would you even be able to rattle it off without looking? If you haven't visited your mission statement in a while, or ever, there has never been a more critical time to do so.