As misconceptions of costs and outdated stereotypes fall to the wayside, more and more travelers—specifically in the Millennial and Gen Z demographic—are recognizing the benefits of working with tour operators and travel advisors for planning their adventures.
Outside of seeing the sights and checking items off bucket lists, group travel inherently brings people together. It exposes travelers to not only new experiences, but also new conversations, connections and friends. And much like coordinating a big social gathering, group travel professionals are often focused on the logistics and "meat" of an itinerary—along with the hope that their group enjoys each other's company and gets along.