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AI customer experience

AI Gives Customers Information; Great CX Gives Them Confidence

This article answers the question: How is AI changing the customer purchase experience? Answer: AI gives customers more information before they buy, but great customer experience comes from helping customers validate their research, feel confident about their choices and move forward with less anxiety.

Cause marketing

Support First, Share Second: Cause Marketing—or Marketing a Cause?

As the holidays approach, generosity will take center stage. Businesses launch giving campaigns, employees volunteer, customers donate at checkout, and nonprofits receive a welcome boost in visibility.

Featured

Opening the Door to a New Group Destination or Attraction

Group travel professionals understandably have an eye for what works for groups, including untapped potential in a destination or attraction. But beyond recognizing a spot would be perfect for group inclusion in your offerings, how do you bring that untapped potential to fruition? 

managing group travel dynamics

Handling Group Dynamics and Ensuring Cohesion

Outside of seeing the sights and checking items off bucket lists, group travel inherently brings people together. It exposes travelers to not only new experiences, but also new conversations, connections and friends. And much like coordinating a big social gathering, group travel professionals are often focused on the logistics and "meat" of an itinerary—along with the hope that their group enjoys each other's company and gets along.

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