Most of us register for a trade show to generate new business opportunities that translate into overall sales revenue. During the show you work the floor, visit with current clientele, and meet new prospects. So, what happens when you get home?

Initial findings of an ongoing research project regarding student and youth travel were presented at the 2015 SYTA Conference, in Branson, Missouri.

You may have noticed your Groups Today eNews is being delivered daily, in smaller increments, instead of several stories in a weekly edition. Why the change?

A career in sales isn't easy. If it was, everyone would be doing it. And despite technological advances in communication, including web chats and -email, selling over the phone is still the No. 1 method of selling in many industries.

Knowing your demographic aids in planning your trip offerings, and in marketing. These are the recent trends associated with Student, Millennial, Generation X, and Baby Boom travelers: