Navigating the world of social media is overwhelming in and of itself. But looking at it for what it is really helps. Social media is simply the development of a community. Taking the right measures to maximize results in each channel is key to all of our businesses.

Not everyone is comfortable dealing with negotiations, even when something they really want (and deserve!) is on the line. Vickie Milazzo shares nine tips to help you stop underpricing yourself and start getting paid what you’re worth. If you’re ready to stop sitting back and start negotiating like you mean it, read on for these tried-and-true tips.

To be an effective manager, you need to be skilled at giving out both praise and criticism. While praise is easy to give, it is far more challenging and unpleasant to criticize your employees. Yet the practice of management requires you to occasionally show employees where they need to improve. Thus, it is vital for managers to learn how and when to give negative feedback.

Social media marketing must include calls to action. Calls to action, or CTA, are an essential part of inbound marketing. Their goal is to convert a user into a lead and, later, into a customer. They are a way for you to entice your social media audience to focus on the action you want them to take.

Samuel Vetrak entered the student travel industry 15 years ago. He soon realized it was underdocumented, and that there was industrywide demand for data and insights. He founded market intelligence and business development company StudentMarketing in 2007, with the aim of providing the industry what it lacked.