Much of my life is spent traveling. Lately, I've been home more than usual, along with most other people in the era of COVID-19.

Is advertising socially really worth it? Ads can be time-consuming to create and can eat away at your budget. I'll let Henry Ford field this question:

We've all heard the expression surprise and delight. The intention is that we surprise our customers with better-than-expected service.

What do you call your customers? Do you call them "customers?" Maybe you call them clients, members, guests, patients, residents ... the list can go on and on.

During this stressful time, recognizing the tenacity and hard work of your team isn't just recommended—it's required.