Super Holiday Tours Celebrates 50 Years
Orlando-based company continues to exceed expectations following purchase of two educational experience and performance companies in 2023.
Super Holiday Tours, which has been creating unique travel experiences since 1975, is celebrating a milestone of 50 years of success and leadership in 2025 in the student travel industry. The company has distinguished itself as a leading tour company with specialized travel for tens of thousands of students nationally and internationally for over 50 years.
The company attributes its longevity and success to key ingredients including resilience, integrity and diversification.
"We beat economic downturns, 9/11, SARS and we beat the pandemic," said Super Holiday Tours President Bryan Cole, who recently celebrated 40 years at the company. "It's all about surrounding yourself with good people and standing hand in hand with the industry and your competitors, during the tough times. I'm sure the original owners, Doris and Elmer Cook, would be pleased with the growth and diversification of Super Holiday Tours."
Cole continued in sharing that the company has succeeded expectations in the last year since acquiring the Educational Experiences and Music USA companies in September 2023. The purchase of both companies activated further growth and diversification, delivering an increased number of performance opportunities and events and wider range of student experiences than ever before.
Continued industry involvement also plays a factor in strengthening Super Holiday Tour's reputation in the industry, with leadership roles in many key organizations such as the American Bus Association (ABA) and the Student & Youth Travel Association (SYTA).
"We are so excited to be entering the busy Spring Music Festival and Grad Night Program season in just a few more months," Cole added. "It's our passion and something that truly sets us apart. It's been a great 50 years and we are ready for more."
Learn more by visiting Super Holiday Tours.
Courtesy of Groups Today.
