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Opening the Door to a New Group Destination or Attraction
Group travel professionals understandably have an eye for what works for groups, including untapped potential in a destination or attraction. But beyond recognizing a spot would be perfect for group i...
Read MoreMilitary Group Travel
Within the travel industry, a growing group market is military reunion travel. According to the Alliance of Military Reunions, military group reunion travelers mostly served sometime from World War II through the late 1960s, are in their sixties and seventies, are usually retired, and are typically accompanied by spouses.
Often, a single group leader communicates with military reunion travel members via newsletter or website. The Alliance estimates groups planning and attending reunion trips range from twenty to 3,000 in size. While some travel annually, others may stagger trips.
To learn more about this increasingly popular niche market, click here to read the article in the digital edition of Groups Today magazine.
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