What is content marketing? Why is it important? How do I do it?
Just having a company website does not cut it anymore. If you don't raise your flag in more creative ways, you can be sure your competitors will—and are.
By sharing your content via social media, blogs, pictures, video, email, infographics, etc. your company can directly inform and engage your audience. It will help you build trust between you and your customers without selling, but by showing your thought leadership.
Content marketing can be an amazing adventure of creating and distributing relevant and valuable content to drive profitable customer action.
During this 45-minute webinar, you will learn the key elements of content marketing:
- Get the lay of the land - Research
- Shine a light on your brand – Content
- Construct a roadmap - Distribution
- Walk the walk - Implementation
- The rearview mirror - Measurement
Presented by Kasie Smith, Publisher, Groups Today
Wednesday, May 6, 2015. 1:00 - 1:45PM EDT.
Registration is now closed.
Groups Today seeks nominations for the Top Travel Innovators. These are the people who demonstrate creativity and innovation in tour planning, engaging travel clients, and other industry activities. Complete the nomination form below and tell us why this person is a Top Travel Innovator.
Nominations are now closed, as of Friday, February 20, 2015.
SerenTIPities are simply tips and advice that our team here at Serendipity Media finds beneficial and we wanted to share with you to help you in your business. Even though your business is unique, we all have the common goal to grow and develop our professional brand. We hope you learn a tip or two and enjoy these SerenTIPities!
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