Discover What Hidden Gems Await in the Heart of MA
The Heart of Massachusetts offers a tapestry of history, arts, culture, family fun and culinary delights.
Spanning three regions in central Massachusetts, each with their own visitors bureau eager to help plan your group travel, the area provides easy access from New England's airports, plus affordable lodging and lovely hidden gems.
History buffs love the Framingham History Center's custom group tours of amazing artifacts, from slavery documents to John Hancock's signature. Explore the Wayside Inn, America's oldest inn, with antique grist mill and beautiful grounds. Visit the American Heritage Museum's immersive exhibits of historic aircraft, tanks and classic cars. Discover Old Sturbridge Village, a recreated 1830s town, and chat with costumed historians.
Photo courtesy of Juergen Roth.
Arts attractions abound with the Danforth, Worcester and Fitchburg Art Museums, and incredible performances await at Groton Hill Music Center, Hopkinton Center for the Arts and Hanover Theatre. Four Cultural Districts feature theatres, museums, boutiques, festivals and vibrant public art. Tour craft breweries, cideries, wineries and distilleries—many with award-winning restaurants.
Photo courtesy of The Heart of MA.
Nature enthusiasts enjoy rich botanical tours at the New England Wild Flower Society's Garden in the Woods, New England Botanic Garden at Tower Hill and Massachusetts Horticultural Society's Garden at Elm Bank. With 22 state parks offering hiking, biking, skiing, swimming and boating—plus lakes, rivers, rail trails and forests—there's no shortage of outdoor fun, from summer's heat to glorious fall foliage, to blankets of winter snow to spring's first flowers.
Activities abound, including paintball, goat yoga, splash pads, escape rooms, aerial classes, trampoline parks or art and STEM workshops. Explore unique shopping, from locally-made products to vintage shops and boutiques.
Photo courtesy of Great Wolf Lodge New England.
Group lodging includes an indoor waterpark resort, a lakeside resort, charming historic inns, boutique hotels, and of course, well-known national brands—most with free onsite bus parking.
Visit TheHeartofMA.com for an overview or contact each visitors bureau for help planning your next tour.
MetroWest Boston Visitors Bureau
Stacey David, Executive Director
sdavid@metrowestvisitors.org
Discover Central MA
Charisse Martinez, Director of Sales
cmartinez@discovercentralma.org
Visit North Central MA
Roy Nascimento, President
rNascimento@northcentralmass.com
Courtesy of The Heart of MA.
Main Photo courtesy of Discover Central MA.
