What Makes a Good Digital Ad?

We've all seen those ads while scrolling on the internet that pull us in and makes us want to learn more.

We've also scrolled passed ads we don't actually really see or pay attention to.

There's an art and a formula when creating the perfect digital ad. Want to know the secret? Consider these five tips when you want to attract the right audience and maximize your reach.

1. Define your goals.
This may seem obvious, but it's important to have a clear understanding of what you want to achieve with your ad. Are you looking to get people to visit your website, establish your company's brand or get more social followers? The more specific you are with your goals, the easier it is to tailor your message.

2. Don't say too much.
Nothing is worse than trying to read an ad that has small print and too much copy! You have under five seconds to capture your audience, so be sure your wording is short, sweet and straight to the point.

3. Create something that is visually appealing.
Out of the hundreds of ads people see on the internet every day, what will set you apart? Is it use of bright colors and implementation of a unique logo? Maybe it's a picture of an event that makes people want to join. Perhaps it's an image of a happy person that makes your audience want to feel the same way. It's up to you to get creative! Remember: Less is more when it comes to images. It is easier to focus on one person than a group when you are scrolling on the internet.

4. Intentional landing pages.
Now that you've picked the design of your ad, think about where you want to take your audience when they click. Are you directing them to your homepage to learn more? To the contacts page with your phone number? A survey? Be intentional when it comes to where you direct your audience, so they're able to click once and are taken to where they want to be.

5. Track the success of your ad.
Whether it's through online sales, leads from web forms, sales from phone calls, website visits or page views, it's important to measure the success of your ad. Doing this will help you narrow down what grabs the attention of your intended audience.

Written by Molly Malley, Marketing Coordinator for Serendipity Media.