The Social Dynamic Duo

Milk and cookies! Peanut butter and jelly! Bacon and eggs!

These things go together so well, we can't imagine one without the other. Like two peas in a pod! They bring back fond memories, fill our tummies and make us smile.

What does this have to do with social marketing?

There are some things in social marketing that go so well together that I can't imagine one without the other. Plus, they make me smile! (Not so sure how they fill my tummy unless I'm eating a cookie while working on my social marketing.)

Videos and Ads
These social marketing powerhouses work so well together to grow reach and engagement and bring in new leads. It's hard to imagine doing one without the other! This can kick-start your marketing, just like bacon and eggs are the way many kick-start the day!

Video in any form is captivating audiences and earning social eyeballs. Whether you're creating video slideshows, going live, producing video from your desktop or shooting 360 video on your travels, the organic reach is good. But put some of your marketing budget into a well-placed ad and you'll find an invaluable way to stand out.

High-Level Tips and Tricks

• Create different target audiences for different video topics. If your video is about cruising, create your audience to reach people who are interested in cruising. This may be a different audience makeup than people who are interested in exploring Italy by land.

• Ensure your videos are short, fun and include captions. Many people play video without the sound, so grab attention by being animated, using props and adding captions. Remember: Your backdrop and props help you tell your story without saying a word.

• Express your brand with the tips in this video:

Like salt and pepper or coffee and cream, videos and ads are the dynamic duo of social marketing! These video advertising tips will help your clients realize how well your product, service or tour fits with their needs.

What will your next video ad look like?

Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.