Influencing the Decision Makers

It's estimated that women make 80 to 90 percent of the decisions regarding leisure travel for their families.

 Whether your niche is couples travel, family travel, destination weddings, cultural experiences, or another specialty, odds are women are your primary marketing audience. If you offer women's trips, you're probably accustomed to marketing specifically to women. If intentional marketing to women hasn't been part of your game plan, it's time to think about some new strategies.

To read about where to reach women, their primary concerns, and trends in women's purchasing in travel, click here to read this article in the digital edition of Groups Today magazine.